LTV:CAC Calculator

Calculate Customer Lifetime Value and Customer Acquisition Cost for your business

Monthly Average Revenue per Customer ($)(ARPU)

Gross Margin (%)(Profit Margin)

Monthly Retention Rate (%)(Customer Retention)

Annual Discount Rate (%)(Cost of Capital)

Marketing Spend ($)(Acquisition Marketing)

Sales Spend ($)(Sales Team Cost)

New Customers Acquired(New Customers)

Time Period

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Quick Tips

1Use current market data for calculations
2Consider seasonal variations
3Document your assumptions
4Update calculations regularly